And a little
help from AI

Build with purpose

The product strategy tool that delivers for you and your users.

Get Early Access

Get Alignment

Speed Up Discovery

Automate Grunt Work

See the full picture from high-level OKRs or KPIs down to the individual solutions being implemented.

Get Alignment

Speed Up Discovery

Automate Grunt Work

See the full picture from high-level OKRs or KPIs down to the individual solutions being implemented.

Building alongside some of the biggest and brightest

Our tools for managing products aren’t working.

Product teams need to build around both business and customer needs in order to drive KPIs and satisfy customers—the expected win-win.

Today’s tools don’t support that, resulting in:

Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team

Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team

Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team

Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team
Building around the HiPPO instead of your customers
Endless backlogs and feature factories
Inability to capture and understand customer feedback
Overwhelming amounts of data and administration
Analysis paralysis
A misaligned team

Squad is the tool for building around your business and customer needs.

Squad connects your desired business goals with all internal and external feedback to help define a strategy and build your roadmap.

Actionable
Insights

Actionable Insights

Squad's Discovery agent turns raw user feedback into actionable opportunities, identifying trends and areas for improvement, saving you sifting through mountains of data.

Outcomes-based
Roadmaps

Get top down visibility and guidance with Squad's opportunity-solution trees (OSTs), ensuring your team is aligned and focused on the most impactful tasks.

Generate PRDs,
Requirements & More

Automate the manual labor of writing, grouping and updating product documentation and requirements using Squad’s Ideation and Planning agents.

Integrate into your
existing workflow

Whether you capture customer feedback in TypeForm or write product requirements in Atlassian, Squad’s integrations fit any existing product workflows.

Integrate your analytics to track performance and follow up on what’s working and what’s not.

See what parts of your business are doing great and what needs a fix. Make data-driven decisions to drive your business forward.

Generate test cases from your requirements to help with QA.

Avoid bugs in production. Squad checks for edge case scenarios ensuring your test coverage meets the highest standards of quality.

Find the best ideas fast.

Don't guess which idea is best — Squad's Ideation agent shows you options so you can choose the winner. It's like having a super-smart helper that does the hard work for you.

Bring teams together.

Connect all your teams on a single platform. Manage different projects for every part of your business, all in one place.

And so much more...

How we do it

Squad breaks product strategy down into smaller automated phases each driven by it’s own specialised AI agent. Together these create an agentic system for product discovery, ideation, alignment and planning.

1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.

1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.

1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.

1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.
1
We build a knowledge base from high-level info such as industry, mission statement, and your desired business goals.
2
We aggregate all the data sources that influence decision making—customer feedback, internal feedback, product analytics—and surface Opportunities aligned to your Goals.
3
We suggest and compare the best approaches to tackle the Opportunity and work with the user to generate a 1 page document (PRD) outlining the chosen Solution.
4
We help break the solution down into features and stories then generate requirements and test cases for them, pushing them directly onto your task management tool of choice.

Squad is building towards a world in which anyone can develop and manage software, properly.

Join us in building user-centric products that deliver on your bottom line.

Get Started Free

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Unlimited Workspaces

Knowledge Bases

FAQs

Where does Squad fit into the product development process?

What does product strategy involve?

Does Squad offer a free trial?

How much will Squad cost?

Which LLM models do you use and is any information passed to them?

How do I know my data is safe?

Where does Squad fit into the product development process?

What does product strategy involve?

Does Squad offer a free trial?

How much will Squad cost?

Which LLM models do you use and is any information passed to them?

How do I know my data is safe?

Where does Squad fit into the product development process?

What does product strategy involve?

Does Squad offer a free trial?

How much will Squad cost?

Which LLM models do you use and is any information passed to them?

How do I know my data is safe?

Where does Squad fit into the product development process?

What does product strategy involve?

Does Squad offer a free trial?

How much will Squad cost?

Which LLM models do you use and is any information passed to them?

How do I know my data is safe?

Select Language

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Actionable Insights

Actionable Insights

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Actionable
Insights