The challenge

In just 12 months, the team tripled in size, expanding engineering, product, and operations in parallel. That pace of scale put enormous pressure on the product team to keep everyone aligned.

The problem wasn’t lack of ambition or talent, it was bandwidth.

With more engineers shipping code every week, the product team struggled to keep up with requirements and documentation. Writing PRDs, defining acceptance criteria, and aligning roadmaps consumed valuable time.

Existing generative AI tools helped draft content but quickly fell short. They had no memory of what Nscale had already built, no awareness of current priorities, and no way to tie recommendations back to business goals. The result was duplicated effort, repeated explanations, and a creeping risk of misalignment.

As Nscale’s VP of Product & Design put it:

Scaling businesses often results in prioritising output over the quality of that output. People get busy and assume ‘someone else must have thought about it’. At Nscale, Squad stops this by keeping our business goals front and centre of everything our product managers do.

The solution

Nscale adopted Squad AI to give their product team leverage and clarity.

Instead of static documentation, Squad provided a living knowledge base of everything the company had shipped, was building, or had in planning. Customer insights, business goals, and engineering constraints were all connected in one place.

Day to day, the product managers used Squad to:

• Generate PRDs and requirements automatically based on ongoing discussions, past work, and strategic goals.

• Ingest customer feedback from Typeform surveys, Slack channels, and Canny, which Squad grouped into opportunities and linked to roadmap items.

• Track product analytics by integrating with Amplitude, ensuring recommendations were grounded in usage data rather than guesswork.

• Push output seamlessly into tools like Linear for task execution and Notion for wider company visibility.

What used to take hours of manual alignment now happened in minutes, with Squad surfacing the most relevant context automatically.

The outcome

The impact was immediate and measurable:

• 24 hours per PM saved per month — the equivalent of an extra 3 days freed up for higher-value strategy and customer engagement.

• £4,000/month in savings across the product team by reducing manual documentation and duplicate effort.

• Higher confidence in roadmaps as recommendations were directly tied to customer needs and business outcomes.

• Tighter alignment with engineering — fewer back-and-forth cycles because PRDs and tasks carried the right context from the start.

With Squad, Nscale scaled its product function in lockstep with its business growth, avoiding the common pitfall of trading quality for speed.

Looking ahead

As Nscale expands its platform globally, Squad continues to serve as the connective tissue between business strategy and product execution. By keeping goals front and centre, it ensures that even as teams grow and priorities multiply, the company never loses sight of what matters most: building sustainable, high-performance AI infrastructure with clarity and purpose.