Overview

The Amplitude integration brings behavioral analytics into Squad, enabling teams to pair deep engagement data with qualitative insights. Understand what users actually do in your product.

Benefits

• Cohort-level insights: Segment users by behavior to understand how groups experience your product.

• Impact measurement: Quantify the impact of product changes on key metrics.

• Engagement tracking: Monitor engagement trends and surface declining metrics early.

• Revenue correlation: Link usage patterns to revenue for stronger business cases.

Common use cases

1. Conversion optimization: Analyze funnels to identify the highest-impact improvements

2. User segmentation: Break down usage by cohorts for targeted product decisions

3. Feature ROI analysis: Measure return on investment for shipped features