Overview

The PostHog integration syncs your product analytics directly into Squad, giving your team visibility into how users interact with your product. Use usage data alongside feedback to make informed decisions.

Benefits

• Data-driven prioritization: Combine analytics with feedback to prioritize what matters most.

• Behavioral context: Understand how users behave to validate assumptions.

• Feature adoption tracking: Monitor new feature performance and adoption metrics.

• Funnel analysis: Identify drop-off points in key user journeys.

Common use cases

1. Feature usage analysis: Track which features are most used to guide roadmap decisions

2. User journey mapping: Understand how users navigate your product to find friction

3. Experiment validation: Use A/B test results to validate hypotheses